An online survey of more than 1,000 American women aged 18 and above that was conducted in June 2015 and published on skininc.com found that the percentage of women who claimed it is important that their skin care purchases must contain all natural ingredients accounted for 54% of those surveyed.
29% of respondents said they would not buy skin care products that contain sulfates, followed by parabens (22%), synthetic fragrances (18%) and PEG compounds (15%).
39% of those surveyed said that they would only purchase or purchase more all-natural skin care products in the next two years than they currently do.
In relation to age groups, 63% of Millennials said that it is important that their skin care product purchases are all natural, followed by 58% of women aged 35 - 44 who said the same thing.
We at Living Jungle understand the importance of using all-natural ingredients in our skin care products. Our WhiteSynergy Effect skin care range use 7 main natural active ingredients: licorice extract, apple stem cells, orange stem cells, aloe vera extract, rice bran essence, green tea extract and diamond dust. Check them out at our e-store on Dinasou.com.
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